An interesting discussion last week over on the Pickax retailers episode of the Exponent podcast . Ben and James were discussing Ben’s hugely popular Amazon article The Amazon Tax.

It is a great discussion and well worth the listen, especially about how in many ways Apple and Amazon resemble their org charts. Apple has a single P&L – and they go all in for perfectly integrated appliances that fit perfectly into their ecosystem. Amazon is like AWS, an assembly of modular “primitives” (storage, compute, DB) all interacting through very well defined protocols and interfaces. So much for Steve Sinofsky’s “don’t ship the org chart” !

One thing I learned is that Amazon’s Jeff Bezos considers communications to be a sign of failure. Increased communications signals issues a failure to define interfaces. At Amazon they do not use PowerPoint because Bezo’s says “the details get lost between the bulletpoints”. Instead they use Word documents for meeting briefings. Maximum 6 pages . No powerpoint in Amazon meetings only maximum 6 page Word doc because if you cannot explain it in writing you have not thought about it enough to justify a meeting.

Love that.